Selective Motor Cars
Role
Product & Motion Designer
Tools
Figma & After effects
Scope
Selective Motor Cars needed a heuristic evaluation and brand redesign. The priority for the client was to make the website easy to navigate and be appealing to users.
Ensure an efficient car buying experience with specific filters.
Allow for easier preview of top rated cars in the inventory.
Incorporate brand design into CTA buttons
Takeaways
The dealership owner reported customers found an ease of navigating their inventory which led to a more efficient and streamlined process of buying a car.
Personas
During the research phase, I encountered three common customers that fall under Selective Motor Cars’ clientele. When purchasing a car, many customers are concerned with cost, mileage, and dependability.
Questions for customers included, “What price range are you looking for?”, “Are you tech-savvy?”, and “Do you have a family or live alone? I conducted research near my University campus which gave a user range from student to elderly workers.
Design System
Blue is a foundational and easily identifiable color for car dealerships and allows the consumer to feel trust and correlate Selective with reliability.
The red helps differentiate Selective from other dealerships as an accent color that is a call to action.
Typography was crucial to establish the brand presence in 2024 as a sleek but familiar presence.